The main challenge was to turn our client, a retail company specialising in sportswear and accessories, into a data-driven company and to optimise business decision-making.

The business challenge consisted of creating new business models in the insurance sector, particularly in the home, life and death insurance sectors. The objective was to conduct a comprehensive identification and evaluation of use cases, solutions, startups and platforms, both nationally and internationally. The ultimate goal was to uncover opportunities that address business challenges and needs in a holistic manner.

A company with an international presence, expert in the production of automotive components, was undergoing a process of change and transformation with the aim of preparing the company to adapt to the needs and demands of the market in the future.