Madrid and Barcelona: Spain’s Digital Hubs are at the core of Quantion’s strategy because we believe that being close to centers of innovation is key to anticipating trends, attracting talent, and delivering cutting-edge solutions to our clients. For this reason, since our foundation in 2015, we made a strategic decision: to establish an active presence in Madrid and Barcelona, the two main engines of Spain’s digital ecosystem and benchmarks in Europe. As a result, today the data confirms that this commitment has been decisive for our growth and for bringing differential value to the major companies we work with.
Over the past five years, Madrid has seen a compound annual growth rate of more than 15% in the number of digital companies, while investment in tech start-ups has recently increased by 20% annually. In addition, the capital boasts 99% coverage of ultra-fast broadband and an almost complete 5G network, placing it at the forefront of connectivity and digital services in Europe.
Barcelona, meanwhile, has recorded an annual growth rate of 13% in the number of tech companies and 18% in start-up investment between 2019 and 2023. Moreover, the city stands out for its urban innovation ecosystem, its leadership in smart city projects, and a booming audiovisual sector, which has grown by 10% annually in revenue and number of companies.
Advantages of being present in both hubs
Our presence in Madrid and Barcelona as Spain’s digital hubs allows us to directly access the innovation generated by start-up ecosystems, tech hubs, AI laboratories, and research centers. At the same time, it also gives us the opportunity to collaborate with leading companies and global tech multinationals that are developing pioneering projects in areas such as artificial intelligence, cybersecurity, mobility, the creative economy, and the digital transformation of large corporations.
Being close to these innovation hubs also means having access to a unique concentration of talent—both national and international—and therefore, and anticipating trends in dynamic sectors such as fintech, proptech, audiovisual, or mobility. Furthermore, the network of contacts and partnerships we build in these ecosystems facilitates public-private collaboration and participation in high-impact strategic projects.
Madrid is home to business digitalization projects, 5G pilot programs at Ifema, and innovation spaces such as Google Campus Madrid or La Nave, as well as leading start-ups like Jobandtalent, Cabify, and Idealista. Barcelona, on the other hand, stands out with initiatives such as Barcelona Tech City, the Supercomputing Center, smart mobility programs, the 22@ district, and innovative companies like Wallapop, Glovo, or TravelPerk.
Our differentiating value
Beyond being in the right place, at Quantion we bring our own distinctive approach. We design tailor-made digital strategies focused on real, measurable results that create direct business impact. What’s more, we work with a technology-agnostic approach, allowing us to always choose the most suitable alternative for each specific case. Our support is end-to-end: from the initial idea and strategy, through execution and testing, to the final delivery of the solution.
We have multidisciplinary teams of experts in web and mobile, data, artificial intelligence, cloud, and digital strategy, capable of integrating third-party applications when needed or developing bespoke solutions. We have proven this by working with companies such as CaixaBank, El Corte Inglés, Ferrovial, Leroy Merlin, Telepizza, Almirall, and Celsa, on projects that are transforming sectors as diverse as banking, healthcare, retail, transport, telecommunications, and industry.
Being present in Madrid and Barcelona Spain’s digital hubs is much more than a logistical decision: it is a strategic commitment to innovation, excellence, and closeness to the technological advances that are transforming the Spanish business fabric. Thanks to this strategy, at Quantion we can deliver pioneering solutions, anticipate future challenges, and actively contribute to Spain’s digital leadership.
