corporate Innovation | Creating business models

Innovate without limits to offer new services to the client


The business challenge consisted of creating new business models in the insurance sector, particularly in the home, life and death insurance sectors. The objective was to conduct a comprehensive identification and evaluation of use cases, solutions, startups and platforms, both nationally and internationally. The ultimate goal was to uncover opportunities that address business challenges and needs in a holistic manner.


Initially, we benchmarked initiatives and use cases carried out by competitors and companies in other sectors. We then conducted rigorous scouting, followed by analysis and evaluation of various solutions, platforms and startups that could solve business challenges.

We generated a prioritised list of use cases focused on home, death and life insurance. In addition, we offered support in UX/UI design and the creation of proofs of concept and MVPs to validate these initiatives. Finally, we provided technology consulting to integrate these solutions into the organisation’s legacy systems.


At the end of the project, the company managed to:

  • Identify and work on more than 100 opportunities, evaluated and prioritised in an Innovation Committee.
  • Conduct a total of 81 interviews that substantially enriched the knowledge of the value in different areas of the business.
  • 10 use cases as opportunities for home, death and life insurance.
  • Select three of these opportunities for further development, currently in the deepening phase for implementation as MVPs.
  • Accelerate the digital transformation within the organisation.

Business impact

  • Agnostic identification and evaluation of more than 100 national and international opportunities for prioritisation in the Innovation Committee.

  • Conducting 81 interviews, both internal and external, to deepen the knowledge of value in the strategic areas of the company.

  • Competitive benchmarking that spans multiple sectors, facilitating comparative advantage

  • Generation of an innovation ecosystem with specific and applicable use cases, focused on the different insurance branches.

  • Technical advice on integrating new solutions into legacy systems, accelerating digital transformation

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