Creation of a new financial digital product aimed at millennials

The client, a leader in the Spanish financial sector, wanted to attract young people between 14 and 18 years old by offering them a new financial product with a family focus. To do this, he challenged us to design an innovative and attractive solution that would adapt to their needs and preferences.

Using the latest technological trends for mobile and adequate user experience optimization were the two key points that we raised at Quantion to ensure the success of the project.

To respond to this challenge, Quantion took the following actions:

At the end of the project, the company achieved:

• Reach the proposed target audience, including fathers, mothers and legal guardians, thanks to the application of mobile technologies with an appropriate UX design.
• Use methodologies such as Design Thinking, Service Design, UX&UI design and Lean Startup in the conceptualization and development of the application.
• Allow the financial institution to have a new product that would allow it to attract more clients in a new market niche.