DISRUPTIVE TECHNOLOGY | MOBILE APP DEVELOPMENT

Insurance innovation through low code

Challenge

The insurance company was faced with the challenge of driving innovation and achieving clear differentiation in a highly competitive market environment. The urgency to adapt to evolving customer expectations without incurring significant risk or investment was paramount.

The challenge was to rapidly develop and test disruptive solutions that, in addition to meeting market demands, had to be validated internally by a specialized committee, thus ensuring their viability and effectiveness in an agile manner.

Solution

Faced with the insurer’s challenge, Quantion proposed an agile and scalable solution. We opted for the development of application prototypes using Appery.io, a low-code platform that facilitated the fast and efficient creation of solutions.

The process started with the narrow definition of UI/UX, data models and architecture, followed by the development of hybrid applications that could be easily iterated and improved.

easily iterated and enhanced. The backend infrastructure was managed through Appery.io, with minimal integration and ensuring optimal performance. To test feasibility, prototypes were distributed using QR codes and PWA, allowing direct and simplified access to users.

Prototypes were distributed using QR codes and PWA for instant accessibility, and controlled release to groups of users allowed for detailed feedback collection. The intelligence gained from Analytics enabled decisions to be made on the designed hypotheses and drove product/service refinement.

Outcomes

The project brought technological progress and innovation to the company by achieving the following accomplishments:

  • Application deployment: Successful launch on Android through low-code development, speeding up time-to-market.
  • Prototype validation: Internal distribution of the prototype through QR, facilitating adoption as a PWA.
  • Strategic connections: Effective integration with partner APIs, improving the application’s functionalities.
  • KPI analysis: Efficient monitoring of KPIs through Analytics, with customized events for continuous improvement.

Technologies used

Business Impact

  • User engagement: More than 60% showed a greater willingness to increase their relationship with the insurer.

  • Increased perceived value: The perceived value of services was strengthened, promoting greater brand loyalty.

  • Generation of new revenues: The intermediation of services with third parties revealed possible additional revenue streams.

  • Service optimization: Nearly 40% of the users recognized the usefulness of the services offered.

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